Broadside was founded after years spent working in political campaigns, public affairs, government relations, and issue advocacy.
Why We Started Broadside
Throughout our careers, we’ve seen the same problem repeatedly: political consultants often understand strategy but outsource execution, while marketing agencies produce polished materials without a deep understanding of public policy, voter behavior, or political persuasion.
Too often, messaging and design were treated as separate functions. We built Broadside to bring them back together.
Our approach combines political expertise, thoughtful design, and disciplined communication to help campaigns, associations, businesses, and public leaders tell their stories with greater clarity and impact. We believe effective political communication is equal parts substance, strategy, and presentation, and that none of those elements should exist in isolation.
Broadside is led by two political professionals whose careers have been built at the intersection of campaigns, public affairs, and public policy. Together, we combine experience from both the campaign trail and the policymaking process, helping clients communicate not only what they believe, but why it matters.
Our Founders
Augusta Scott
Alissa Dailey
What We Believe
Voters deserve respect.
Political communication should inform as well as persuade.
Complex issues can be communicated clearly.
The best campaigns don't oversimplify. They help people understand what matters.
Trust matters more than attention.
The loudest message is rarely the most effective one.
Transparency builds better relationships.
We believe clients should know exactly what they're paying for, what they're receiving, and what to expect throughout the process.
Strategy and design belong together.
The strongest political communications are built when messaging, persuasion, and design are developed as a single discipline—not handed from strategist to designer and back again.